Textual Analysis: Writing's on the Wall - Plan B

Writing's on the Wall - Plan B
What is the genre of the music video?	Pop
What are the genres of the artist?	Soul, jazz, pop and rap
Is there a typical narrative?	Boy and girl happy and he leaves her for a one night stand
What is expected in the video?	Issues in the relationship, lots of artist shots and shots of the narrative
What is unexpected in the video?	No attempt to fix the relationship amd the one night stand
Are there any intertextual references?	No. However there is the use of some lyrics from a Stevie Wonder song; There is superstitions, writings on the wall
What is the storyline of the video?	Cheats on girlfriend for a one night stand
Are there any themes?	Love, trust and love
Is there a reconisable structure?	The first three of Todorov's Equlibirum (1st equlibrium, disruption and reconigtion) feature in the video
Are there any reconisable characters?	False hero, villian, hero, antagonist and protagonist
How does the video reflect the lyrics?	Reflects the lyrics in that their relationship isn't over but he is having an affair
What issues of representation are evident?	Age and gender
How have these been represented?	The stereotype of the woman being in the kitchen is used. The woman is in a more modern setting whereas the man is in what looks to be quite an old fashioned setting, this could be being used to represent the divide in their relationship
How has the artist been constructed/portrayed in the music video	Plan B has been portrayed as the villian in this video
Do they have an anomynus role in the video or are they a celebrity	Plan B is shown as a celebrity in this video as he is shown as the star at a concert/gig
Who is the target audience for the video	Plan B fans, people in their early 20's to mid 30's
Demographic group of target audience	E/D
What role does the record company play in the music video	They have their client to be presented as the star in this video with the use of the sold out sign in the video
How is the brand image of the star sold?	He performs to the camera in a suit as his alter-go Strickland Banks

Independent learning - Music video factsheet

What is the purpose of a music video in the digital age?
The purpose of a music video is to sell products such as the song, album and related merchandise. However they are a strange way of advertising as they give the song and the video, two of the main products, to the audience for free when played in public. This was too problematic before the digital age.

VEVO
The content of VEVO is syndicated to YouTube in the UK with YouTube and Google receiving a share of the advertising revenue for official versions of videos uploaded by a third party.

Convections
Movement - the video compliments the rhythm of the song.
Narrative - a storyline which may be linked to the lyrics of the song.
Band or Artist - footage of the band or artist performing or lip-syncing.
Intertextuality - references to another media product such as a film or another music video.

Genre
Music videos often uses generic convections such as certain styles of clothing to illustrate what genre the song is. For example bling in a rap video.